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Description
Clear, effective communication. Sounds simple, right? Actually, it is quite a difficult thing to achieve, especially with respect to your business. Where is your market and how do you effectively communicate with it? What about keeping your message consistent and communicating that need with your internal staff? How do you deal with the public? A good strategic communications plan answers with all of those questions.
The ability to reach the right people in the right way at the right times in the right places is critical to the success of any business. Strategic Communication planning is critical to external and internal communications, as well as to marketing and public relations. You can’t market effectively without having a plan that looks at all factors. Course leader Jill Ellis-Worthington breaks down what can be a complicated process in a step-by-step method.
Learning Outcomes:
Upon successful completion of this course, participants will be able to:
- Identify and engage your target market.
- Craft branding language specific to potential customers and clients.
- Describe issues faced and develop strategies to surmount them.
- Formulate a general action plan, targeting specific tactics.
- Develop measurables and consider budget allocations.
Each participant will leave the workshop with the framework and knowledge to build an effective strategic communication plan for their business.
Intended Audience
Business Owners and Leaders in Managerial Positions
Related Info
Online discussions using a slide presentation will provide the basis of the course. Participants will be provided with various tools to use in the development of a strategic communications plan by an industry expert in strategic communications.
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